Common mistakes in streaming. Speaker: Björn Falkevik
The most common mistakes people do when they start streaming. Yeah. The first one is they they start with two beginning and then the two big thing to stream. You should start with something small and contained. So the outfall, if it doesn't go as expected on that bad. So start small. Most people use TV as a reference point. And how should the live stream look? TV is not the same here. We have when we're talking streaming and we're talking about the Internet and then we're talking about web pages as a baseline. And we have all that space around. So we don't need to tell everything within the video stream, although the dynamics we don't we only have to follow the time that we were setting. If we decide when do we want to do the livestream at what time of day? That depends on what kind of audience we're aiming for. Traditional performance. I mean, like on a stage, I would make sure that the stream itself, not me, not, not necessarily the performance parts, but the stream itself is at least one and a half hour because you need and then maybe you put a half hour before and you put a half hour after and then you have one hour or half hour performance in the middle. But you still need to fill those. The onboarding of getting parts with something interesting, it doesn't have to be the main event that's this long. The if we're talking culture, we're talking evening when the ideal time to do your stream, it might be at 8:00 because then everybody's done dinner. They have put the kids to bed or it's a nice way to end the evening. Let's watch some livestream culture in our big home cinema system. So the time of day is something that you really should take into consideration. Doing it at six might be ideal for the performers, but it might suck for the audience because they're in the middle of putting the kids to bed or get or get them fed or they're not home from work yet or whatever. So you need to take your audience calendar in consideration. I'm a strong spokesperson for Keep It Simple. So when you add complexity, you actually also add more risk. And one of the main things when when you know, in a digital arena is actually trust, I trust that you will deliver on this promise and the promises that you start to stream. And then we're starting talking quality. So the more complex you're doing, the stream, the, the greater risk you create that something goes suboptimal. Bad things might happen. Might. I mean, the worst thing that happened to me is that I got a short circuit in my streaming setup. So like, it started smoking from different boxes and I was like, Oh, luckily I had a backup plan so I could like, throw that out. Reconnects. And we're back. So also have contingencies. I mean, like, what's your redundancy and how do what if this happen? Don't. Sure. Hope for the best plan for the worst. You don't need that much. You don't need an entire extra streaming setup, but you might have a backup streaming computer. You might have an extra webcam that you had tested beforehand that, okay, my main capture card will explode. Okay, I take that away and I put one camera into straight into the computer and I scale down to one camera. Low production. That's one of my my common backup plans. That's and me and my photographer, we usually have that if I say go to the living camera and then she will start instead of waiting for me to cut between the cameras, she starts zooming out as like she feels. And also so that's a that's an easy and cheap backup because it's it's not technology. It's actually more of how do we do it the way we're working, rehearse the same way you do as you do if you do a stage performance, do a general rehearsal, do everything as if it were live, even do a livestream to make sure that your streaming platform works as expected. Do everything except for the publishing part. You might even stream from a secondary account. So I'm a huge fan of YouTube streaming, and so I have a backup account which I use. It's not that establishment. It has a very silly name, so it's almost impossible to find. So I can stream it entirely publicly and nobody will watch it because it's there's no subscribers, there's no marketing to it and no sponsoring to it or anything. So I can check everything, the entire chain and even have if I'm streaming to a web page. So I stream to YouTube and then we embed the player on in inside of the the sandbox, the pre publishing stage, so we can see that everything works before the day before. Even so, it's all about risk minimization, minimizing the risks.